Stop Smoking And “Stoptober” Campaign

Stop smoking – “Stoptober” – The 2017 Campaign activity is regarded as a quitting activity, which is a milestone of the entire electronic cigarette industry, especially the electronic cigarette brand.

For the first time in the history of vape, it was promoted under the official name. This is a legal smoking cessation tool. The same year that the announcement was issued, TPD’s strict supervision became a difficult year for the entire electronic cigarette industry.

How does Stop Smoking “Stoptober” campaign work?

Stop Smoking And "Stoptober" Campaign

After announcing that the sales of start-ups’ kits have increased significantly over the past few years, the smoking cessation campaign has aroused the resonance of electronic cigarette companies.

However, this success made experts wonder why such an important activity only lasts for one month every year.

Since then, IBVTA (British Independent Vape Trade Association) has been trying to spread the message that users should use vape to protect their own and family’s health.

In addition, PHE has cooperated with IBVTA to design an online promotional material and image system, which can be used by members of the association to convey the message of “Stop smoking in 2018”.

This message imitates the slogan of the Stop Smoking “Stoptober”, that is, quit smoking in the month of Stoptober and change it to Vape.

Smoking cessation tools – this highlights the goals of two organizations, namely, to introduce electronic cigarettes to people who want to Stop smoking, help electronic cigarette companies gain more customers, and help customers discover the truth of electronic cigarettes.

Stop Smoking And "Stoptober" Campaign

Due to the advertising ban, the smoking cessation activity itself has not been widely disseminated.

The NHS support page now has an electronic cigarette section to provide advice for people who are trying to Stop smoking. This is part of the PHE “One You” activity.

After years of protests, the British Medical Association also publicly supported electronic cigarettes and ruled that “doctors and other healthcare professionals should receive guidance and information so that they can provide appropriate advice on the safety and effectiveness of products to Stop smoking.

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